#103: The Millennial Takeover: How Pre-Rolls Became the Hottest Cannabis Trend

Millennials, the largest living generation in Canada, are 28-43 years old and known for their digital savviness, wellness-focused lifestyles, and openness to new things. This influential group of consumers is also driving many trends in the cannabis industry. The latest trend? Pre-rolls.

Before the legalization of cannabis six years ago, the only pre-rolls you could get at a dispensary were made from shake, trim, and low-grade flower. Hand-rolled, hand-licked, and crudely packaged (if at all), pre-rolls were the lowest of low-grade cannabis. But with the cannabis industry's evolution, pre-rolls have transformed into a highly desirable product, with millennials being the biggest consumers.

So what makes pre-rolls so popular among millennials? And what have they caught on to that other generations are missing out on? A deep dive into the world of pre-rolls reveals some interesting insights.

 

Why millennials choose pre-rolls

For millennials, convenience is key. With busy lives and a preference for all-in-one products, pre-rolls are the perfect choice for on-the-go cannabis consumption. No need to grind, roll, or pack - just light up and enjoy.

The immediacy of a pre-roll is also appealing to millennials. With no waiting time, they can get their dose of cannabis quickly and efficiently. Preferring 1-gram stompers or infused joints that pack a punch, millennials are all about maximizing their experience in the shortest amount of time. After all, time is a valuable commodity for this generation.

But it's not just about convenience and immediacy. Millennials are also drawn to the variety of options and seek out unique and high-quality pre-rolls. Glass tips, exotic strains, and interesting flavour profiles are just some of the factors that attract millennials to pre-rolls. They want to try something new and exciting, and pre-rolls offer a perfect opportunity for experimentation.

In the United States, millennials account for 45% of the $3 billion pre-roll market, compared to Gen X (24%), Gen Z (18%) and Baby Boomers (12%). This is a clear indication that pre-rolls have become a millennial-driven trend in the cannabis industry.

 

Not just a millennial thing

While pre-rolls may be a big hit among millennials, other generations may be missing out on some of the key benefits and advantages they offer. Perhaps they're more used to traditional methods of consumption or think that pre-rolls don't offer the same quality and potency as other cannabis products.

Whatever the reason may be, other generations can benefit from giving pre-rolls a try. Since legalization, the quality and variety of pre-rolls have been steadily improving, making them a viable option for anyone looking to try something new.

Yes, poorly made pre-rolls are still out there, but they're slowly being replaced by high-quality, carefully crafted pre-rolls that offer a consistent and enjoyable experience. Rollpros Blackbird pre-rolls, for example, use whole-flower cannabis to machine roll each joint, resulting in a perfect, evenly packed pre-roll every time. This high level of precision and consistency was not even possible five years ago.

Fancy something more than the traditional joint? Infused pre-rolls packed with kief, diamonds, or hash have emerged in the market, providing extra potency and flavour. Blunts for the slow burn, and dog walkers for a quick smoke on the go - there's a pre-roll for every preference and occasion.

 

Pre-roll picks for every occasion

Still hesitant about trying pre-rolls? Here are a few recommendations to help ease your mind and make the most out of your first pre-roll experience:

Golden Spruce Glass-Tip: This collab with Woody Nelson's Rainbow Driver strain is perfect for those looking for the highest quality pre-roll experience. The glass tip, blunt wrap, and organic living soil-grown flower come together to create a symphony of flavours and smooth hits.

Blackbird Pre-Rolls: Whole flower, perfect moisture levels, and precision rolling make these pre-rolls a top-end option that will burn evenly from start to finish. No more canoeing or uneven distribution of flower in the joint - just a consistent and enjoyable smoke every time.

Dab Bods 60s Club: Taking it up a notch or two, The 60s Club Double-Infused Pre-rolls pack a potent punch with 60% THC concentration and over 10% terpenes. Loaded with diamonds, resin and terpenes, these pre-rolls are perfect for those looking for an intense high and unique flavour profile.

Pinnrz: Dogwalkers (as mentioned earlier) are perfect for quick, on-the-go sessions. They usually weigh around 0.35g and are designed for individual use. A few hoots and you're set for the next few hours without getting out of your mind. These are life savers when you're in a time crunch and need a quick pick-me-up.

Kinloch Hemp CBD Pre-Rolls: For those looking for the therapeutic benefits of CBD with minimal psychoactive effects, these pre-rolls are the perfect option. Infused with terpenes, minor cannabinoids, and high-quality hemp flower, these pre-rolls are a popular choice among those looking for relief from anxiety, pain, inflammation, and other medical conditions.

 

Why pre-rolls are here to stay

With the rise of millennials and Gen Z consumers that are seeking a quick and convenient smoking experience, pre-rolled joints have become increasingly popular in the cannabis industry. From high-end collabs to potent infused options, there's a pre-roll for every type of consumer.

The way it is rolled, the flower used, and the added extras such as terpenes or concentrates all play a significant role in the overall smoking experience. If you haven't tried a pre-roll yet, now is the perfect time to do so. With a wide variety of options available on the market, the perfect pre-roll is waiting for you to discover.

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