Now that everybody and their brother is trying to join the cannabis industry in some form, there is something to be said for longevity. Those companies that have spent years and sometimes decades providing access to cannabis products at the risk of serious implications with the law.
One such company is Baked Edibles, which has carried the torch of legalization by making delicious cannabis foods when there was simply nothing offered to a population that cried out for access.
Now that Canada is on the precipice of legalization for recreational cannabis, Baked Edibles is a company that simply must be a part of the industry moving forward. After all, they helped create the legal landscape that we will all soon enjoy.
Herbal Dispatch sat down with Brandon Wright, the GM and Founder of Baked Edibles to get his insights on how far we have come, and what’s next for his company and the industry in general.
Baked Edibles is the longest-running Canna Kitchen in Canada, which is pretty incredible. When and how did it get started?
We actually began over twenty years ago as the in-house bakery for the Victoria Cannabis Buyers Club, one of Canada’s oldest compassion clubs.
In 2015, after the R v. Smith Supreme Court case was won, the bakery was upgraded into a medium-sized commercial baking facility and the modern Baked Edibles was born. At this point we began heavily focusing on dosage control and product testing and built our product offering from there.
What do you feel are some of the best foods marijuana can be added to and why?
Cannabis oils and cooking methods are so versatile that I think the best foods are truly determined by the situation. I’ve been incredibly impressed by 5-course cannabis dinners, and I’ve also really enjoyed snacking on couple of gummies while getting social with friends. I’ve got a low tolerance myself, so I prefer low-dose treats like our peanut butter cups or vegan Blue Jay protein bars.
As a general technical statement, foods that are higher in fat concentration will promote better overall absorption in the digestive tract. Any foods that contain natural oils are high on the list. We also mix all of our cannabis oil with MCT oil before it goes into our products to help with that absorption.
Please describe some of your popular products and why they are so in demand.
At the moment our most popular products are sweets, with gummies and chocolates taking the lead, followed closely by our high-dose brownies. I personally think this is because we have some of the same associations with cannabis that we do with sweets. For example, we as a society have long considered both chocolate and cannabis to be a special “treat”, so it only makes sense to consume them both in the same situation.
I also believe that dosage control and convenience play a big role. Both our gummies and chocolate bars can be easily and conveniently dosed into 5mg and 10mg pieces that are very tasty, which helps the huge population of patients like myself that have a low tolerance but still want a snack or treat that satisfies that craving.
Which products are your personal favorites and why?
Peanut butter cups because I used to be a huge sucker for Reese’s (and our cups are at least a million times better), and our ginger chew cookies, because the texture and consistency is exactly like my mom used to make (Hi Mom!).
Obviously edibles are going to be a huge part of the landscape moving forward. Can you prognosticate as to where the trends will lead in regards to the types of foods which will have cannabis in them?
I believe as the market matures we are going to see a division into two categories: Products that can be produced at enormous scale, and products that cannot.
Accurate dosage control is going to be a big determining factor in there as well. I believe single-serving products that fit in pockets or purses are going to take prominence on a regular basis, such as mints, chewing gum, cookies, candies, etc. However, I also believe that classic favourites like brownies will never go away.
Is Baked Edibles working on any new products? When will they be available?
Of course! Always listening and trying to respond to feedback.
Right now we’re working on several different CBD edibles, as well as mints, more varieties of our ever-popular gummies, and more vegan and low-sugar options. Hopefully all will be available by the end of the year.
Are you planning on being a part of the legal industry moving forward? If so, how are you making that a reality?
Absolutely, and I think that specifically any edibles producer that isn’t trying to transition is in the industry for the wrong reasons.
“Our mission from day one has been to provide access to quality edibles to as many Canadians as possible, and to do that we will ultimately need a federal license. We want to be a big part of the education that the majority of Canadians still need surrounding edibles.”
While there is no doubt that a large black market for edibles will exist for a long time following legalization, we want to be licensed as soon as possible so that the educational message is that much more powerful.
Any final thoughts?
Just wanted to acknowledge our patients.
I never expected the feedback to have such an overwhelming impact on me personally. The tremendous positivity, the long and personal feedback messages, everything we’ve seen has been so powerful.
I print off every positive message and pin them up in our staff room for everyone to see. If you’re a patient or customer reading this, just know that you really make a difference in our lives. Hopefully we make a difference in yours.
Baked Edibles and their delicious products can have an impact on your life as well. Their fabulous wares are just a click away at HerbalDispatch.
- Edibles Are Not Legal Yet, What Do I Do Until Then? - October 2, 2018
- It’s a New Dawn, a New Day, a New Life - September 25, 2018
- Canada’s Activists Reveal Their Thoughts on Legalization - September 17, 2018
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